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The Next Big Thing

Posted: 08/06/2007 11:32:26

The second meeting of Reading's strategic business forum, the Twenties Club, took place on 1st June and explored the impact that the rapid development of China will have on UK businesses.

Reading, UK, 4th June 2007: The Twenties Club, an exclusive symposium for Board-level executives from Reading's thriving business community, met earlier this month at The Forbury Hotel to hear from esteemed business author, Richard Hall, about the implications of China's growth.

Hall's talk was a hit at the breakfast briefing, as Lisa Cann, founding director of C8 Consulting, one of the sponsoring partners for the Twenties Club, comments: "One of the key aims of the Twenties Club is to instigate thought-provoking debate about the key issues of the day, and there certainly weren't any gaps in the conversation after Richard's presentation! Richard really opened our members' eyes to the rapid growth that is taking place in China and the steps that businesses can take to position themselves for success in the future."

Richard's talk examined the challenges that China presents, and provided guidance on how UK business leaders can maximise the opportunities afforded by this giant economy. His presentation addressed a number of pertinent business issues, such as:

* What are the market opportunities (and threats) that will be triggered by China#146;s spiralling growth?

* How can we prepare our organisations to respond to her emerging influence?

* What steps do we need to take to foster strong cross-cultural
relationships and achieve business success on a global stage in the future?

* What effect will China's rise have on the UK education system and will our children be learning Mandarin in schools rather than French in the future (as a number of private schools have started to pioneer)?

Richard explains: "Earlier this year China overtook Britain as the world's largest biggest economy and later this year she is expected to overtake Germany too. What China chooses to do, and more importantly how she chooses to do it, will be crucial in the next phase of the world's development."

An Oxford graduate, Richard is currently working on his fourth book. His previous works - "That Presentation Sensation", "Brilliant Presentations" and "Success" - have been published in English, Chinese, Korean and Romanian. Richard has also chaired a leading film and stunt company and a PR consultancy and is presently chair of Shaftesbury Young People, Showcase Presentations and RH&A, and non-executive director of Ballet Black.

The next event will be taking place on 14th September and will explore the challenge of "Branding A Nation" with Wally Olins CBE - one of the world's leading practitioners of corporate identity and branding. Wally's illustrated talk will be based around his extensive experience in the field of place branding with particular reference to Poland where his company, Saffron, has been working on a national branding programme for three years.

The Twenties Club is a strategic, invitation-only forum that meets quarterly at The Forbury Hotel. Launched in February 2007 by three key sponsoring parties - C8 Consulting (a marketing communications consultancy), Stonemartin (premier providers of managed office space) and The Forbury Hotel (one of the UK's most luxurious town house hotels) - the Club provides members with a unique platform to share knowledge and explore some of the most pertinent emerging business issues from both a local and national perspective.

The Twenties Club covers a wide cross-section of businesses based in Reading is represented by the Twenties Club, with a distinguished list of members including: Boyes Turner, BG Group, Clydesdale Bank, Deloitte, Expro, First Great Western, ING Direct, Institute of Directors, Jacobs Engineering, Kyocera-Mita, Met Life Services Ltd, Microsoft, Numara Software, Oracle, Peter Brett Associates, Reading Borough Council, Reading City Centre Management, Reading Football Club, Reading University, Sage, Thames Valley University, Yell, as well as the sponsoring partners.


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