Beer mat campaign to tackle underage drinking

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Beer mat campaign to tackle underage drinking

Leominster and Area Drugs and Alcohol Forum are launching a hard hitting campaign to tackle underage drinking and anti social behaviour.

A series of beer mats, featuring images of young people who are drunk, will be distributed through off licenses and alcohol retailers.

It is hoped that not only will the beer mats have a practical use, but that their message will encourage people to think twice before supplying alcohol to under 18s.

The forum, run through Herefordshire Community Safety and Drugs Partnership, has been concerned with the number of reports about young people in the area acting anti socially whilst under the influence of alcohol.

It appears that the problem is being caused not only by under age people buying alcohol themselves, but also by adults who are buying alcohol for them.

The campaign comes on the back of Herefordshire Community Safety and Drugs Partnership's recent 'Drunky Monkey' initiative and West Mercia Constabulary's Christmas Presence project, both of which encourage people across Herefordshire to drink sensibly both at Christmas and throughout the year.
According to the NHS Hospital Episodes Survey, the number of young people being treated for excessive drinking has increased dramatically over the last five years, as well as the number of alcohol related anti social behaviour issues reported to West Mercia Constabulary.

Geoff Hughes, Chair of Herefordshire Community Safety and Drugs Partnership, said: "Underage drinking is a problem that can have serious consequences for people in our communities.
"Under age drinkers can face serious health issues, as well as putting themselves and others at risk of accidents and injuries. The associated anti social behaviour can also lead to noise and vandalism and can have a serious impact on the quality of life for local people.
"We want adults to realise that they have a crucial part to play in tackling this problem and taking responsibility for the welfare of young people and the community as a whole."

To get involved in the forum, please contact Herefordshire Community Safety and Drugs Partnership on 01432 383625 or any member of the Leominster area Local Policing Teams on 01432 346738 (Leominster Town North), 01432 346739 (Leominster Town South) or 01432 346720 (Leominster Rural).
For more information, please contact Susanne Graham on 01432 260324, or Neil Tipton on 01432 347340.

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